Posts By: FlyCTi

How Did This All Start?

Twenty-seven years ago, our owner and founder, Kevin Rosenberger, was a hard working pool deck applicator. In those days, applications only came with a one-year warranty and, as short as it was, applicators were still deluged with warranty work! Kevin decided there had to be a better way. He started experimenting with unique materials and…

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When to Upgrade Sealers

That depends on several factors… Let me explain. Traffic: If you have a job on a driveway and the customers have kids and both kids have their own cars as well as mom and dad having 2 cars, I would upgrade to the 200 or 6000. By the same token, commercial driveways should automatically get…

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Making Sample Boards

So you just received all your materials and ready to start coating everything in sight. Before you do something to mother in laws driveway that you may regret for the rest of your life, you might want to consider making a few sample boards first. In dealer training Chuck makes it very clear that it…

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Trailer Organization

Trailer Organization Most Dealers operate from a 7’ X 14’ tandem axle trailer.  The weight limit on a trailer of this nature normally ranges from 5000 to 7500 lbs. and can easily hold everything needed for a project of up to 2000 sq. ft. Having the trailer organized in a way where all items are…

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The 3 M’s of Marketing

At CTi, we teach advertising success comes from adhering to marketing’s 3 M’s, message, market and media.  The 3 M’s help any business identify how to tweak their advertising and marketing plan to generate more of the right type of business for their Dealership. Message – This is what you’re telling the customer in your…

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One of the more effective ways of not only generating calls for your Dealership, but also branding your business is using a trailer wrap or truck lettering.  These travelling billboards provide a great way to introduce your products to new customers as you make your way to job sites and other appointments, but you can…

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When considering success factors for a new business, home services offer five potent reasons that lead to a successful venture: Home Services area high touch type business where dealing with the customer cannot be replaced by online or automated systems.  Over the last 20 years, we’ve seen a number of industries turned inside out through…

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The Final Note

When you’re advertising for customers, the final note you provide them in your message is a “Call to Action”.  This note is what tells the customer the next steps and provides a path for how they proceed. Too often in the world of home improvement the final note is “Free Estimate”.  While this call to…

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Radiant heat flooring is a situation you may encounter if you live in a colder climate.  Radiant heating is the process of embedding tubing in a concrete surface (i.e. interior floors for room heating and exterior slabs to melt snow and ice) and then having hot water or electric heating transmit through this tubing to…

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We hope everyone who attended the 2018 CTi Dealer Rally enjoyed their stay and had a great time.  We thoroughly enjoyed seeing everyone and look forward to seeing all of you at next year’s get together! Below are some photos from the Rally