One of the many benefits of having the CTi products installed around your home or office is their ability to withstand the abuse Mother Nature brings during the Winter months.

Concrete can take a beating from salts and de-icing agents causing it to pit. Freezing and thawing can cause movement which causes the concrete to become weaker and more prone to cracking.

CTi’s products protect the concrete underneath from these elements and provides a protective finish that is not only easier to maintain but because of its beauty can increase the value of your home.

When working with homeowners and business owners about having the CTi coatings installed, too many times we get caught in simply telling the customer everything we know about the coatings, the prep that will be done, maintenance, and dozens of other areas that may or may not interest the customer.

We teach our Dealers to ask the customer some questions that lead to a conversation about what they are most concerned about or what they would like to know about the products. This is done by asking questions that are “open ended”. An open ended question requires the customer to answer with something more than yes or no. A question such as “do you like brown?” doesn’t get much of a conversation started, but a question such as “what things are most important to you as a finished product?” get the customer engaged and talking more which leads to a better conversation and more sales.

We see an increase this time of year of people who are interested in finding out more about starting a CTi Dealership. Many of these folks tell our Dealer Advisors they have been thinking of starting a new business for years and have made a resolution to do it for the New Year.

Making decisions is critical to being a successful business owner. Once an owner feels he has all of the pertinent facts, making decisions, right or wrong, moves his business to a new level. Many folks dread making decisions because their afraid they’ll make the wrong one. Tom Watson, the founder of IBM, told people “If you want to succeed, double your failure rate.” What Mr. Watson was referring to was business owners are not designed to stay in one place. If a wrong decision is made, they adapt, evaluate the new information and continue making decisions until they make the ones that lead to their success.

We at Concrete Technology Inc. want to wish everyone a healthy and prosperous 2022.

This time of year is always popular for plans moving forward, goal setting and looking forward to a new year.

Concrete Technology is looking forward to continuing to service its remarkable Dealers and create design and beauty for concrete around the world!

A Shout Out to Doug Atkins in Tennessee, owner of Creative Concrete Solutions. Doug and his crews have been providing incredible installations and top notch customer service since 2004!

You Tube provides a way to explore more about CTi’s products, Dealerships and business model. Have you checked out our You Tube channel? If not, simply click here.

One of the advantages the CTi product line offers is its ability to withstand harsh environments and not show the signs of wear and tear associated with concrete. One of the main elements of deterioration with concrete is spalling caused by moisture in the concrete expanding and pitting the concrete during the freeze/thaw times of year.

CTi Dealers can fix this problem during their preparation of the concrete and then provide a coating that keeps the problem from ever happening in the future.

A Shout Out to Jerry Garland, owner of Concrete Technology of Hawaii. Jerry and his staff have been making customers happy and bringing design and beauty to the concrete throughout Hawaii since 2006!