Networking is one of the keys to running a successful business. Meeting up with the right people, introducing your products and getting your market excited about CTi is all a part of getting in front of the right individuals. A great resource to help you in the endeavor is BNI International Business Networking. BNI has…
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Came across this photo, circa 1992 showing the original CTi headquarters. The next couple of photos are today’s headquarters and training center for Concrete Technology. What a ride it’s been, we owe our success to all of our Dealers, Distributors and employees who make it happen everyday. Thank You for everything you guys do, the…
A customer needs to trust you prior to buying your product. We mention in our marketing seminar that the purchasing decision rests on two main questions being answered: 1) Why do I want to buy this particular product? 2) Why do I want to buy this product from your company? Trust goes a long way…
Twenty-seven years ago, our owner and founder, Kevin Rosenberger, was a hard working pool deck applicator. In those days, applications only came with a one-year warranty and, as short as it was, applicators were still deluged with warranty work! Kevin decided there had to be a better way. He started experimenting with unique materials and…
That depends on several factors… Let me explain. Traffic: If you have a job on a driveway and the customers have kids and both kids have their own cars as well as mom and dad having 2 cars, I would upgrade to the 200 or 6000. By the same token, commercial driveways should automatically get…
So you just received all your materials and ready to start coating everything in sight. Before you do something to mother in laws driveway that you may regret for the rest of your life, you might want to consider making a few sample boards first. In dealer training Chuck makes it very clear that it…
Trailer Organization Most Dealers operate from a 7’ X 14’ tandem axle trailer. The weight limit on a trailer of this nature normally ranges from 5000 to 7500 lbs. and can easily hold everything needed for a project of up to 2000 sq. ft. Having the trailer organized in a way where all items are…
At CTi, we teach advertising success comes from adhering to marketing’s 3 M’s, message, market and media. The 3 M’s help any business identify how to tweak their advertising and marketing plan to generate more of the right type of business for their Dealership. Message – This is what you’re telling the customer in your…
One of the more effective ways of not only generating calls for your Dealership, but also branding your business is using a trailer wrap or truck lettering. These travelling billboards provide a great way to introduce your products to new customers as you make your way to job sites and other appointments, but you can…
When considering success factors for a new business, home services offer five potent reasons that lead to a successful venture: Home Services area high touch type business where dealing with the customer cannot be replaced by online or automated systems. Over the last 20 years, we’ve seen a number of industries turned inside out through…
