Starting a decorative concrete business presents a unique opportunity to network within both the construction and design industries. Here are tailored networking strategies to build professional connections effectively:
1. Connect with Local Builders and Contractors
- Why: These professionals often subcontract decorative concrete work.
- How: Attend local home builder association events, trade shows, or even visit construction sites to introduce yourself.
- Tip: Offer to do a small sample job or demo at cost to showcase your craftsmanship.
2. Build Relationships with Landscape Architects & Interior Designers
- Why: They regularly specify decorative concrete in projects.
- How: Reach out via LinkedIn or email with a portfolio and offer to collaborate or meet for coffee to share ideas.
- Tip: Highlight how your work can elevate their designs and solve common challenges.
3. Join Local Trade and Business Groups
- Chambers of Commerce, Rotary Clubs, and BNI (Business Network International) can help you meet potential clients and referral partners.
- Show up regularly and be active—people recommend those they know and trust.
4. Attend Home & Garden Shows or Contractor Fairs
- Why: These attract homeowners and industry professionals looking for quality work.
- How: Either attend or set up a booth to display samples, before/after photos, and engage directly with attendees.
5. Partner with Supply Stores
- Ask to leave business cards or set up a referral program.
- These stores are hubs where pros and DIYers seek advice—being top of mind here can bring you leads.
6. Leverage Instagram & Facebook for Visual Marketing
- Share high-quality photos and videos of your work.
- Tag locations, use local hashtags (e.g., #AtlantaConcrete), and engage with local businesses online.
- Encourage clients to post and tag you in their project reveals.
7. Offer Free Demonstrations or Workshops
- Host an event showing how decorative techniques work.
- Invite contractors, designers, or even homeowners.
8. Follow Up and Stay Top of Mind
- Send thank-you messages, holiday greetings, or project updates to past contacts.
- A simple follow-up call or text can spark a new referral.
