If you’re running a decorative concrete business, you already know that the competition can be fierce. Whether you’re offering stamped concrete patios, stained flooring, or custom driveways, getting in front of the right customers at the right time is key. That’s where Google Ads (formerly AdWords) comes in.
With the right strategy, Google Ads can deliver high-quality leads that turn into paying clients. Here are 7 actionable tips to help you make the most of your advertising dollars.
1. Use Location Targeting Wisely
Since most decorative concrete work is local, make sure your ads are only showing to people in your service area. Use radius targeting around your business address or focus on specific cities and ZIP codes where you’re most active.
🔧 Pro Tip: Exclude areas where you don’t work to avoid wasted clicks.
2. Bid on High-Intent Keywords
Focus your keyword strategy on search terms that indicate buying intent. Instead of just “concrete,” target phrases like:
- “decorative concrete contractor near me”
- “custom concrete driveway cost”
Avoid broad keywords that attract DIYers or people just looking for ideas.
3. Create Separate Campaigns for Each Service
If you offer multiple services—like stained floors, pool decks, and walkways—create separate ad campaigns for each. This improves ad relevance, helps you tailor messaging, and lets you track performance by service type.
4. Use Compelling Ad Copy with Strong Calls to Action
Make sure your ads clearly state what you offer and include a call to action like:
- “Free Estimates – Call Today!”
- “Custom Designs – Book Your Consultation Now!”
- “Spring Special – Save on Your Patio!”
Mention any unique selling points (e.g., 10+ years of experience, licensed & insured, photo gallery of past work).
5. Leverage Ad Extensions
Ad extensions give people more reasons to click your ad. For decorative concrete, consider:
- Call Extensions: Add a clickable phone number.
- Sitelink Extensions: Link to service pages or a gallery of your work.
- Review Extensions: Showcase 5-star reviews or awards.
These make your ad bigger and more trustworthy.
6. Use Landing Pages, Not Just Your Homepage
Send ad traffic to a page designed specifically for that service—ideally one with:
- Photos of your past projects
- A quick contact form
- Testimonials
- A clear headline and benefits
This significantly boosts conversions compared to sending people to your general homepage.
7. Track Calls and Form Submissions
Don’t fly blind. Use Google’s conversion tracking to see which keywords and ads are generating leads. Consider using a call-tracking number to tie phone calls directly to ad campaigns.
🧠Why it matters: It lets you put more budget behind what’s working—and cut what’s not.
Final Thoughts
Google Ads can be a game-changer for local businesses like yours—but only if it’s done right. With smart targeting, persuasive messaging, and detailed tracking, you’ll not only reach the right customers—you’ll convert them, too.
Need help setting up your campaign? A few hours of expert setup can save you thousands in wasted clicks.
