Generating referrals is one of the most effective ways to grow your decorative concrete business. Happy customers sharing their positive experiences with friends, family, and neighbors can lead to a steady stream of new clients. Here are some innovative and actionable ideas to encourage more referrals and build a stronger network of advocates for your…
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In today’s digital age, social media platforms have become essential for businesses looking to connect with potential customers and grow their client base. Facebook, in particular, offers powerful advertising tools that can help your decorative concrete business generate high-quality leads. Whether you’re a seasoned contractor or just starting out, leveraging Facebook’s ad capabilities can give…
Winter is undeniably tough on outdoor surfaces, especially concrete. Homeowners often emerge from the colder months to find driveways, patios, and walkways worse for wear. Concrete resurfacing becomes a popular home improvement project in spring, largely because of the toll winter weather takes on this durable yet vulnerable material. Let’s explore the top three reasons…
In today’s digital age, YouTube has become an indispensable platform for businesses to showcase their products and services. As a decorative concrete business owner, leveraging YouTube can help you stand out, connect with homeowners, and grow your customer base. Here are the top three ways to use YouTube effectively for advertising your decorative concrete services….
Decorative concrete coatings are becoming an increasingly popular choice for homeowners looking to upgrade their interiors. These versatile coatings offer a perfect blend of style, durability, and practicality. Here are the top three reasons why homeowners are embracing this trend: 1. Enhanced Aesthetic Appeal Decorative concrete coatings provide endless design possibilities to elevate the look…
In the dynamic landscape of the U.S. housing market, interest rates play a pivotal role in shaping consumer behavior. One of the most noticeable trends is the correlation between lower interest rates and increased spending on home improvements. Let’s delve into why this relationship exists and how it influences homeowners. 1. Increased Access to Affordable…
As the clock strikes midnight on December 31st, the world collectively takes a deep breath and sets intentions for the year ahead. Whether it’s getting fit, traveling more, or spending quality time with loved ones, New Year’s resolutions are about embracing change and chasing new opportunities. This year, why not take it a step further…
Running a decorative concrete business means showcasing artistry, durability, and the potential to transform ordinary spaces into extraordinary works of art. But how do you effectively market your services without overspending? Here are three tried-and-true methods to advertise your decorative concrete business for little to no cost, helping you grow your client base while keeping…
How to Effectively Train a New Employee as an Installer for a Decorative Concrete Company Bringing a new employee into your decorative concrete company is an exciting opportunity to grow your team and elevate your business. Proper training ensures the new installer understands the quality standards and unique techniques that set your company apart. Here’s…
Increasing Your Decorative Concrete Crew’s Production and Output The success of any decorative concrete project hinges on the efficiency and output of your crew. A productive team ensures that projects stay on schedule, costs remain under control, and clients are satisfied. Below, we’ll explore practical strategies to increase your crew’s production, from compensation structures to…
