When Jason first launched Artisan Concrete Designs in 2015, it was just him, a borrowed truck, and a passion for transforming dull slabs into beautiful, textured surfaces. He was the face of every job—hauling tools, pouring mixes, hand-finishing edges, and talking clients through color options and stamp patterns. For years, every driveway, patio, and pool deck had his literal fingerprints on it.

But eight years later, Jason’s role looks very different. Today, Artisan Concrete Designs employs two full-time crews, has a dedicated operations manager, and runs upwards of five jobs a week across the region. While Jason is still deeply involved in the business, his hands are no longer in the concrete—they’re on the controls of a growing enterprise.

Here’s how that transformation happened—and what other small trades-based business owners can learn from the journey.

Phase 1: Doing It All

In the early days, Jason wore every hat: estimator, installer, bookkeeper, marketer, and customer service rep. He showed up at every job with a trailer full of gear and a day packed with physical labor. This phase was essential. It helped build a reputation for quality, develop client trust, and fine-tune his craft.

“I never saw a job as too small. Each one was a portfolio piece, and every customer was a referral opportunity,” Jason says.

But as demand grew, so did the burnout. Scheduling became chaotic, and returning calls after 10-hour days in the sun wasn’t sustainable.

Phase 2: Building a Team

The first major step was hiring help—not just laborers, but people Jason could train in the same high standards he held himself to. He brought on one employee, then another. Slowly, he shifted from being the only installer to leading a small team.

It wasn’t without challenges. Delegating quality control and trusting others to carry the brand was difficult. But Jason remained hands-on in a new way: job site walkthroughs, regular training, and personal follow-ups with customers.

At the same time, he began carving out office hours to manage quotes, invoices, and growing social media inquiries.

Phase 3: Stepping Back to Scale Up

With a capable field crew in place, Jason turned his focus toward systems and growth. He hired a part-time admin to help manage scheduling and a bookkeeper to streamline the financials. Investing in estimating software cut proposal turnaround time in half.

Marketing became more strategic, too—focused on online reviews, Google ads, and SEO-optimized content. The brand moved from “Jason the concrete guy” to “Artisan Concrete Designs,” a company with process, polish, and consistency.

By 2024, Jason no longer needed to be on-site every day. He focused on business development, networking with builders and designers, exploring commercial bids, and ensuring the company culture stayed strong.

Phase 4: Leading, Not Laying

Today, Jason’s role is visionary. He checks in with crews weekly, reviews complex designs, and meets high-value clients, but his primary focus is guiding the business forward. His schedule includes strategy sessions, training programs, and planning new service offerings like polished concrete or epoxy flooring.

The company’s success didn’t come from Jason letting go of the quality—it came from embedding that quality into the culture and systems of the business.

“Stepping off the job site felt strange at first,” Jason reflects. “But now I get to work on the business instead of in it. That’s how we grow.”

Takeaways for Trades Business Owners

• Start with quality: Build your name first by delivering excellence consistently.
• Train your team well: Hire for attitude, teach for skill, and lead by example.
• Delegate and systemize: Trust the team and invest in tools that save time and money.
• Think like an owner: Shift your mindset from technician to leader if you want to scale.
• Never lose your core values: Growth should amplify your standards, not dilute them.

What began as a one-man show is now a respected decorative concrete brand known for artistry and reliability. And while Jason may not be wielding a trowel daily, his vision and leadership are etched into every project the team completes.

If you’re in the trades and dreaming of growth, take a page from Artisan Concrete Designs: master your craft, build your team, and don’t be afraid to trade your boots for the blueprint.

#decorativeconcrete, #businessgrowth, #smallbusiness

When it comes to home improvements that deliver a solid return on investment (ROI), decorative concrete resurfacing is an often overlooked but incredibly effective option—especially when applied to your driveway. It combines aesthetic appeal with functional durability, making it a smart upgrade for homeowners looking to increase their property’s value before selling or simply wanting to elevate their curb appeal.

How Much Value Does Decorative Concrete Resurfacing Add?

On average, resurfacing your concrete driveway with a decorative finish can increase your home’s value by 5% to 10%, depending on the location, condition of the property, and quality of the work.

For example, if your home is worth $400,000:

• A 5% increase = $20,000
• A 10% increase = $40,000

Considering the typical cost of decorative concrete resurfacing ranges from $7 to $10 per square foot, even a large driveway might only cost $5,000 to $10,000. That’s a potentially significant ROI.

Why Does Decorative Concrete Resurfacing Increase Home Value?

1. Enhanced Curb Appeal

The driveway is often the first thing buyers notice. A stained, or textured concrete driveway provides a polished, custom look that enhances the home’s exterior dramatically. First impressions matter—and beautiful driveways set the tone for the rest of the property.

2. Modern, Customized Appearance

With a wide variety of finishes—stone, slate, tile, wood patterns, and more—resurfacing allows for personalized design without the cost of full demolition and repaving. This modern upgrade makes a home look more contemporary and well-kept.

3. Cost-Effective Upgrade

Compared to replacing a driveway, resurfacing is more affordable and less labor-intensive. It adds visual value similar to more expensive exterior renovations, such as landscaping or new siding, but at a fraction of the cost.

4. Durability and Longevity

Resurfaced driveways are sealed against stains, moisture, and weather damage, giving them a longer lifespan and reducing maintenance needs—something that adds appeal to both current homeowners and potential buyers.

5. Perceived Maintenance and Upkeep

A clean, newly resurfaced driveway gives the impression that the entire property has been well maintained. Buyers are more likely to assume the interior has received the same level of care, increasing perceived value.

Is It Worth It?

In most cases, yes. Decorative concrete resurfacing offers one of the best cost-to-value ratios for exterior upgrades. It’s an ideal project if you’re preparing to sell, or if you want to enjoy a more attractive and functional entryway.

Before committing, ensure:

• The existing concrete is structurally sound
• You choose a design that complements your home’s aesthetic

Final Thoughts

A driveway isn’t just a place to park your car—it’s an integral part of your home’s first impression. Decorative concrete resurfacing transforms a dull, cracked surface into a standout feature, potentially adding thousands to your home’s resale value. It’s a small investment with big aesthetic and financial payoffs.

#decorativeconcrete, #drivewayresurfacing, #homevalues

Decorative concrete resurfacing continues to evolve as homeowners, designers, and commercial developers seek cost-effective, stylish, and sustainable solutions to refresh their spaces. As we move into 2025, innovation and aesthetics are converging like never before. Here are the top three trends shaping the future of decorative concrete resurfacing this year:

1. Nature-Inspired Textures and Finishes

In 2025, there’s a strong shift toward bringing the outdoors in—and the indoors out. This trend is driving demand for nature-inspired textures, such as:

• Stone and slate imprints
• Wood plank stamps that mimic rustic and reclaimed timbers
• Sandstone and river rock finishes

These designs offer the beauty of natural materials with the durability and low maintenance of concrete. Outdoor patios, pool decks, and entryways are increasingly adopting these patterns to create a seamless connection with surrounding landscapes. Indoors, faux-wood concrete floors are becoming a sophisticated alternative to traditional hardwood in kitchens and basements.

2. Sustainable and Eco-Friendly Resurfacing Systems

Sustainability is no longer a niche; it’s a necessity. In 2025, concrete resurfacing is embracing eco-conscious practices, such as:

• Low-VOC sealers and stains
• Recycled aggregate materials
• Cool-surface coatings to reduce heat absorption on patios and driveways

Homeowners and businesses alike are prioritizing green certifications and materials that minimize environmental impact. Many resurfacing products now promote energy efficiency by reducing heat islands and improving indoor thermal performance, making them especially attractive in urban environments and green building projects.

3. High-Design Customization and Metallic Finishes

Decorative concrete is no longer just a utilitarian option—it’s a canvas for high-end design. In 2025, there’s a surge in customization, including:

• Metallic epoxy overlays with swirling, high-gloss effects for interior floors
• Color layering and stenciling for personalized logos, patterns, and murals
• Modern geometric scoring and engraving for minimalist and industrial aesthetics

These advanced techniques allow for stunning, showroom-quality surfaces in residential homes, retail spaces, restaurants, and even office environments. As clients look for unique, Instagram-worthy finishes, contractors are investing in more artistic applications and offering more custom options than ever before.

Final Thoughts

Decorative concrete resurfacing in 2025 is all about blending function with form, and eco-consciousness with creativity. Whether you’re refreshing a backyard patio or updating a commercial space, this year’s trends offer exciting ways to transform tired concrete into something truly extraordinary.

Thinking about your next resurfacing project? Keep these trends in mind to create a timeless, modern space that’s built to last.

#Decorativeconcrete, #Trendsfordecorativeconcrete, #concretetechnology

Concrete is durable, but it’s not indestructible. Over time, cracks can develop from weathering, ground movement, or heavy use. If you’re considering a concrete resurfacing product to refresh your driveway, patio, or walkway, proper crack repair is essential to ensure a smooth, long-lasting finish.

In this post, we’ll cover the top two most effective methods to repair cracked concrete before resurfacing.

1. Epoxy Injection for Structural Cracks

Best for: Deep, structural cracks that go through the concrete.

Why it works: Epoxy is incredibly strong and creates a permanent bond between concrete surfaces. It doesn’t just fill the crack—it actually restores the structural integrity of the slab.

Steps:

1. Clean the crack: Use a wire brush or compressed air to remove debris and dust.
2. Seal the surface: Apply epoxy surface sealant along the crack and attach injection ports (usually spaced every 6–10 inches).
3. Inject epoxy: Using a dual-cartridge epoxy gun, inject the resin slowly from the lowest port upward until it begins to ooze from the next port.
4. Cure and remove ports: Allow 24–48 hours to cure, then remove the ports and grind any excess epoxy flush with the surface.

Pro Tip: Epoxy injection is ideal for cracks wider than 1/8 inch and in areas where structural integrity is a concern.

2. Polyurethane Caulking for Non-Structural or Hairline Cracks

Best for: Surface or hairline cracks, and areas with some movement or expansion.

Why it works: Polyurethane caulk remains flexible after curing, allowing it to move with the concrete and prevent future cracking. It’s also waterproof and adheres well to prepared concrete.

Steps:

1. Prepare the crack: Clean out the crack thoroughly. For cracks larger than ¼ inch, use a chisel to widen the crack slightly into an inverted “V” shape to help the filler bond better.
2. Apply backer rod (if needed): For deeper cracks, insert a foam backer rod to reduce the amount of filler needed and improve flexibility.
3. Apply polyurethane sealant: Use a caulking gun to fill the crack, slightly overfilling it.
4. Tool the surface: Smooth the surface with a putty knife or trowel, feathering it out to blend with surrounding concrete.
5. Cure fully: Allow the caulk to cure per manufacturer instructions—usually 24–48 hours—before resurfacing.

Pro Tip: Choose a UV-resistant polyurethane sealant for outdoor applications to prevent discoloration.

Final Note: Why Crack Repair Matters

Failing to repair cracks before resurfacing leads to premature failure of the overlay. Resurfacing products like concrete microtoppings or polymer-modified overlays are only as good as the base they adhere to. Cracks will telegraph through new surfaces if not properly treated.

By taking the time to repair cracks correctly, you’re extending the life of your resurfacing job and improving the overall appearance and durability of the concrete.

Ready to Resurface?
Make sure your crack repair method suits the type of damage you’re dealing with. Whether you need the strength of epoxy or the flexibility of polyurethane, a solid foundation is key to a flawless finish.

#concretecrackrepair, #decorativeconcrete, #concretetechnology

Artificial Intelligence (AI) isn’t just for tech giants—it’s reshaping industries from agriculture to artisan trades. For owners of decorative concrete businesses, AI offers powerful tools to streamline operations, enhance customer service, and improve project profitability. Whether you specialize in stamped patios, stained flooring, or custom concrete overlays, here are the top five ways you can start using AI today to get ahead of the competition.

1. AI-Powered Lead Generation and Customer Targeting

Problem: Finding consistent, high-quality leads can be time-consuming and expensive.
Solution: Use AI tools like chatbots, CRM integrations, and smart ad platforms to find and nurture leads automatically.

How it helps:

• AI can analyze customer behavior and target the right demographics on platforms like Facebook and Google.
• Tools like HubSpot or Zoho CRM with AI can help qualify leads based on inquiry details and likelihood to close.
• Chatbots on your website can engage visitors instantly and collect their project details—even after hours.

Impact: Higher conversion rates and lower acquisition costs.

2. Automated Estimates and Bidding

Problem: Estimating jobs manually is slow and prone to errors.
Solution: Use AI-based estimating software that learns from your past projects and current market rates.

How it helps:

• Upload past job data and let AI forecast accurate labor, material, and time costs.
• Use tools like CostCertified or JobTread, which offer AI-enhanced estimates and client-friendly proposal formats.
• Provide on-the-spot quotes via mobile, improving customer trust and speeding up sales cycles.

Impact: Faster bids, more won jobs, and better profit margins.

3. Visual Design Tools for Customer Presentations

Problem: Clients often struggle to visualize the final look of a decorative concrete job.
Solution: Use AI-driven design apps to create virtual mockups of patios, floors, or walls.

How it helps:

• Tools like CTi’s “Navigator”,  let customers “see” the final look using a photo of their space.
• AI can suggest color palettes and textures based on surrounding architecture or client preferences.

Impact: Fewer design revisions, faster approvals, and happier clients.

4. Predictive Maintenance for Equipment

Problem: Equipment downtime can delay jobs and eat into profits.
Solution: Use IoT and AI-powered diagnostics to monitor tools and machines.

How it helps:

• Attach sensors to key machinery (e.g., grinders, vacs, etc.) and use predictive analytics to foresee issues before they happen.
• Apps like UpKeep or Fiix can alert you when maintenance is needed based on real-time usage, not just calendar schedules.

Impact: Less downtime, fewer costly repairs, and longer equipment lifespan.

5. AI-Enhanced Scheduling and Workforce Management

Problem: Managing multiple crews and jobs across locations is complex.
Solution: Use AI to optimize your schedule and labor allocation.

How it helps:

• AI can analyze weather patterns, worker availability, and traffic data to suggest the most efficient job schedules.
• Tools like Buildertrend, ClickUp, or Fieldwire use AI to automate reminders, route planning, and daily task management.

Impact: Higher labor productivity and fewer scheduling conflicts.

Conclusion:

Artificial intelligence is no longer a futuristic luxury—it’s a practical, affordable tool that can help your decorative concrete business become more profitable today. Whether it’s automating leads, improving job estimates, or enhancing design presentations, small changes powered by AI can make a big difference.

Next Steps:

• Start small: Try one AI tool for estimating or scheduling.
• Track results: Measure time saved, lead conversions, or project margins.
• Grow from there: Add more tools as you see ROI.

Remember: It’s not about replacing your team—it’s about helping them work smarter.

#AI, #Smallbusiness, #decorativeconcrete

If you’re running a decorative concrete business, you already know that the competition can be fierce. Whether you’re offering stamped concrete patios, stained flooring, or custom driveways, getting in front of the right customers at the right time is key. That’s where Google Ads (formerly AdWords) comes in.

With the right strategy, Google Ads can deliver high-quality leads that turn into paying clients. Here are 7 actionable tips to help you make the most of your advertising dollars.

1. Use Location Targeting Wisely

Since most decorative concrete work is local, make sure your ads are only showing to people in your service area. Use radius targeting around your business address or focus on specific cities and ZIP codes where you’re most active.

🔧 Pro Tip: Exclude areas where you don’t work to avoid wasted clicks.

2. Bid on High-Intent Keywords

Focus your keyword strategy on search terms that indicate buying intent. Instead of just “concrete,” target phrases like:

• “decorative concrete contractor near me”
• “custom concrete driveway cost”

Avoid broad keywords that attract DIYers or people just looking for ideas.

3. Create Separate Campaigns for Each Service

If you offer multiple services—like stained floors, pool decks, and walkways—create separate ad campaigns for each. This improves ad relevance, helps you tailor messaging, and lets you track performance by service type.

4. Use Compelling Ad Copy with Strong Calls to Action

Make sure your ads clearly state what you offer and include a call to action like:

• “Free Estimates – Call Today!”
• “Custom Designs – Book Your Consultation Now!”
• “Spring Special – Save on Your Patio!”

Mention any unique selling points (e.g., 10+ years of experience, licensed & insured, photo gallery of past work).

5. Leverage Ad Extensions

Ad extensions give people more reasons to click your ad. For decorative concrete, consider:

• Call Extensions: Add a clickable phone number.
• Sitelink Extensions: Link to service pages or a gallery of your work.
• Review Extensions: Showcase 5-star reviews or awards.

These make your ad bigger and more trustworthy.

6. Use Landing Pages, Not Just Your Homepage

Send ad traffic to a page designed specifically for that service—ideally one with:

• Photos of your past projects
• A quick contact form
• Testimonials
• A clear headline and benefits

This significantly boosts conversions compared to sending people to your general homepage.

7. Track Calls and Form Submissions

Don’t fly blind. Use Google’s conversion tracking to see which keywords and ads are generating leads. Consider using a call-tracking number to tie phone calls directly to ad campaigns.

🧠 Why it matters: It lets you put more budget behind what’s working—and cut what’s not.

Final Thoughts

Google Ads can be a game-changer for local businesses like yours—but only if it’s done right. With smart targeting, persuasive messaging, and detailed tracking, you’ll not only reach the right customers—you’ll convert them, too.

Need help setting up your campaign? A few hours of expert setup can save you thousands in wasted clicks.

Starting a decorative concrete business presents a unique opportunity to network within both the construction and design industries. Here are tailored networking strategies to build professional connections effectively:

1. Connect with Local Builders and Contractors

• Why: These professionals often subcontract decorative concrete work.
• How: Attend local home builder association events, trade shows, or even visit construction sites to introduce yourself.
• Tip: Offer to do a small sample job or demo at cost to showcase your craftsmanship.

2. Build Relationships with Landscape Architects & Interior Designers

• Why: They regularly specify decorative concrete in projects.
• How: Reach out via LinkedIn or email with a portfolio and offer to collaborate or meet for coffee to share ideas.
• Tip: Highlight how your work can elevate their designs and solve common challenges.

3. Join Local Trade and Business Groups

• Chambers of Commerce, Rotary Clubs, and BNI (Business Network International) can help you meet potential clients and referral partners.
• Show up regularly and be active—people recommend those they know and trust.

4. Attend Home & Garden Shows or Contractor Fairs

• Why: These attract homeowners and industry professionals looking for quality work.
• How: Either attend or set up a booth to display samples, before/after photos, and engage directly with attendees.

5. Partner with Supply Stores

• Ask to leave business cards or set up a referral program.
• These stores are hubs where pros and DIYers seek advice—being top of mind here can bring you leads.

6. Leverage Instagram & Facebook for Visual Marketing

• Share high-quality photos and videos of your work.
• Tag locations, use local hashtags (e.g., #AtlantaConcrete), and engage with local businesses online.
• Encourage clients to post and tag you in their project reveals.

7. Offer Free Demonstrations or Workshops

• Host an event showing how decorative techniques work.
• Invite contractors, designers, or even homeowners.

8. Follow Up and Stay Top of Mind

• Send thank-you messages, holiday greetings, or project updates to past contacts.
• A simple follow-up call or text can spark a new referral.

Here is a script and setup for a 30 second YouTube video for your Dealership:

[Opening Scene – Beautiful, well-maintained luxury home exterior – aerial shot]

Narrator (calm, confident tone):
“Your home isn’t just where you live… it’s a reflection of who you are.”

[Cut to worn, cracked concrete driveway or patio]
Narrator:
“But even the finest homes can lose their shine when concrete surfaces crack or stain.”

[Cut to transformation – fast-motion resurfacing process]
Narrator:
“That’s where we come in.”

[Slow-motion reveal of elegant decoratively resurfaced concrete – poolside, driveway, or entryway]
Narrator:
“At [Your Company Name], we specialize in premium decorative concrete resurfacing that elevates your outdoor spaces — without the cost of total replacement.”

[Cut to close-ups of intricate textures, patterns, finishes]
Narrator:
“Our finishes don’t just cover flaws — they create a luxurious, custom look that enhances curb appeal and increases your property’s value.”

[Scene of homeowner stepping outside, proud smile, guests admiring the space]
Narrator:
“Designed for homeowners who take pride in every detail, our surfaces are as durable as they are beautiful.”

[Subtle soft music builds to an energetic tone]

Narrator (slightly urgent tone):
“Right now, we’re booking spring and summer installations — and spots are filling fast.”

[On-screen text: “Schedule your free consultation today” + phone number and website]

Narrator:
“Don’t wait — transform your concrete and make your home unforgettable.”

[Closing shot – logo, tagline like: “Concrete Is Our Canvas! Resurface with Excellence.”] 

Technology, when used correctly, can organize your business and help it thrive. CTi Dealers rely on some of the tools below to help better serve their customers as well as assist them in growing their Dealerships:

• Estimate Rocket (www.estimaterocket.com) is a tool to help you create professional estimates for your customers as well as keep your information on top of their mind through a customer relations management database and drip marketing capabilities.
• Moasure (https://www.moasure.com/) is a measuring app for easily measuring square footage even on unusually shaped projects (think pool decks with lagoon shaped pools in the middle, etc.)
• SearchGPT: AI is a great tool for crafting emails, texts, etc. to follow up with your customers. Simply type in the prompt “create a series of emails for following up with customers in my decorative concrete business”, and within seconds you will have great looking messages to share with your customers.
• QuickBooks: The decades old accounting software can help you stay organized and track your income and expenses within your business.

You can also use SearchGPT to find other technology to help your business. Simply type the prompt “Provide a list of apps and software to help me grow my decorative concrete business”

1. Be Intentional with Your Outreach

• Define Your Goals: Know what you want—mentorship, job opportunities, collaboration, industry insights, etc.
• Target the Right People: Focus on people in your industry, niche, or with overlapping interests.

2. Use LinkedIn Effectively

• Optimize Your Profile: Make it clear, concise, and keyword-optimized.
• Engage with Content: Like, comment, or share posts relevant to your field.
• Send Personalized Connection Requests: A short note explaining why you’re reaching out makes a big difference.

3. Attend Industry Events (Virtual or In-Person)

• Conferences, Meetups, Webinars: Great places to meet like-minded professionals.
• Follow Up Afterward: Message them within a day or two to stay top-of-mind.

4. Leverage Existing Connections

• Ask for Introductions: A warm intro is much more effective than a cold reach-out.
• Stay in Touch: Regular check-ins can keep relationships active without being pushy.

5. Offer Value Before You Ask for Anything

• Share an article, offer help, or give a shout-out.
• Be supportive and helpful—people remember how you make them feel.

6. Join Professional Groups or Associations

• Find Slack communities, Facebook groups, or industry-specific forums.
• Participate actively rather than lurking—add your insights, ask good questions.

7. Master the Art of the Coffee Chat

• Keep it short (~20-30 mins), respectful of their time.
• Come prepared with thoughtful questions.
• Always follow up with a thank-you note.

8. Be Consistent, Not Just Opportunistic

• Don’t only network when you need something.
• Nurture your network over time with small interactions—congrats on promotions, happy birthdays, etc.