Are you in search of a business opportunity that offers high-profit margins, flexibility, and the convenience of running it from home? Look no further than the thriving realm of decorative concrete. In recent years, this niche market has been steadily gaining momentum, transforming mundane surfaces into stunning works of art. And the best part? You can capitalize on this trend without the need for a fancy office space or expensive storefront.

Here’s why a decorative concrete business, managed right from the comfort of your own home, can be your ticket to financial success:

  1. Minimal Overhead Costs: Unlike traditional brick-and-mortar businesses, a home-based decorative concrete venture slashes overhead expenses significantly. With no rent to pay for commercial space, you can channel more of your earnings into expanding your business or enjoying higher profits.
  2. High Profit Margins: Decorative concrete projects command premium prices due to their unique aesthetic appeal and durability. With the right skills and marketing strategy, you can enjoy generous profit margins on each project.
  3. Low Barrier to Entry: Starting a decorative concrete business doesn’t require a hefty investment in specialized equipment or extensive training. Basic tools are relatively affordable, and there are numerous resources available to help you master the craft. As you gain experience and build your reputation, you can gradually invest in more advanced equipment to expand your service offerings.
  4. Flexibility and Freedom: Running a business from home affords you unparalleled flexibility. Say goodbye to the 9-to-5 grind and hello to a schedule that revolves around your priorities. Whether you’re a parent looking to spend more time with your children or an aspiring entrepreneur seeking work-life balance, a home-based decorative concrete business allows you to dictate your own hours and workload.
  5. Scalability and Growth Potential: While starting small has its advantages, a home-based decorative concrete business has the potential for significant scalability. As demand for your services grows and your reputation flourishes, you can gradually scale up your operations by hiring additional staff, investing in more equipment, and expanding your service area. With careful planning and strategic decision-making, the sky’s the limit for your business growth.

In conclusion, a decorative concrete business run out of your home offers a winning combination of low overhead costs, high-profit potential, flexibility, and scalability. Whether you’re a seasoned contractor looking to diversify your services or a budding entrepreneur eager to carve out your niche, this lucrative industry presents endless opportunities for success. So, roll up your sleeves, unleash your creativity, and embark on the journey to entrepreneurial greatness right from the comfort of your own home.

Safety First

Our CTi Dealers can provide not only a new look for your pool deck but also provide a product that is less slippery and cooler than concrete. Contact us today to find how we can make you fall in love with your pool all over again!

Better Wood Floors

In the realm of interior design, the quest for striking yet practical flooring solutions is perpetual. Among the myriad options available, decorative concrete overlays that emulate the warmth and texture of wood floors have emerged as a formidable contender. While the allure of authentic wood is undeniable, opting for a concrete overlay designed to mimic wood offers a plethora of advantages that cater to both aesthetics and functionality. Let’s delve into the three main advantages of choosing a decorative concrete overlay over an actual wood floor.

1. Durability and Longevity

One of the most compelling reasons to opt for a decorative concrete overlay resembling wood is its unparalleled durability and longevity. Unlike natural wood, which is susceptible to scratches, dents, and wear over time, concrete overlays are exceptionally resilient. They can withstand heavy foot traffic, furniture movement, and the general rigors of daily life without showing signs of wear. This inherent durability translates to a longer lifespan, providing homeowners with a flooring solution that retains its beauty and functionality for years to come.

Moreover, concrete overlays are resistant to moisture, making them ideal for areas prone to spills or high humidity levels, such as kitchens, bathrooms, and basements. Unlike wood, which can warp, swell, or rot when exposed to moisture, concrete maintains its structural integrity, ensuring a stable and reliable flooring surface even in challenging environments.

2. Versatility in Design and Customization

Another distinct advantage of decorative concrete overlays is their versatility in design and customization. While traditional wood floors offer a selection of species, stains, and finishes, concrete overlays expand the realm of possibilities even further. Through advanced staining and troweling techniques, skilled craftsmen can replicate the intricate grain patterns, knots, and imperfections found in natural wood with astonishing realism.

Furthermore, concrete overlays offer limitless options for customization, allowing homeowners to tailor their flooring to suit their unique preferences and style. Whether you desire the rustic charm of reclaimed barn wood, the contemporary elegance of sleek hardwood planks, or anything in between, concrete overlays can be customized to achieve the desired look with precision and artistry. Additionally, decorative elements such as borders, inlays, and medallions can be seamlessly incorporated into the design, adding character and distinction to any space.

3. Eco-Friendly and Sustainable

In an era increasingly focused on sustainability and environmental stewardship, concrete overlays present a compelling eco-friendly alternative to traditional wood flooring. While the production of natural wood floors contributes to deforestation and habitat destruction, concrete overlays offer a more sustainable solution. Concrete is primarily composed of readily available materials such as sand, gravel, and cement, reducing the environmental impact associated with harvesting timber.

Furthermore, concrete overlays can be installed directly over existing concrete substrates, eliminating the need for additional materials and reducing waste. This minimizes the carbon footprint of the installation process while repurposing existing infrastructure. Additionally, concrete overlays can be enhanced with eco-friendly sealers and finishes, further reducing their environmental impact while maintaining optimal performance and aesthetics.

In conclusion, the decision to opt for a decorative concrete overlay that emulates the look of wood floors offers a myriad of advantages over traditional wood flooring. From unparalleled durability and longevity to limitless design possibilities and eco-friendly credentials, concrete overlays combine aesthetic appeal with practicality in a way that transcends conventional flooring options. Whether you’re seeking to revitalize your home or elevate a commercial space, embracing the beauty and functionality of decorative concrete overlays is a decision that promises lasting value and enjoyment for years to come.

Online Lead Follow up

Online advertising has provided an exciting, cost effective method of generating leads for a home service business. Online leads need to be handled differently than leads generated by other sources due to the mind set the person is in when they see the ad. Below are some tips for effectively following up on these type of leads.

1.  Organize and Track Leads:

  • Use a Customer Relationship Management (CRM) system to organize and track leads efficiently. This will help you stay organized and streamline the follow-up process.

2.  Respond Quickly:

  • Social media leads may have a short attention span, so aim to respond as quickly as possible. A prompt response shows professionalism and eagerness.

3.  Personalized Initial Contact:

  • Begin the follow-up process with a personalized message acknowledging their interest. Reference specific details from their inquiry or interaction to show that you’ve paid attention.

4.  Provide Additional Information:

  • Share additional information about your decorative concrete services. This could include brochures, project portfolios, customer testimonials, or links to relevant blog posts or videos showcasing your work.

5.  Ask Qualifying Questions:

  • Engage potential customers by asking questions about their specific needs and preferences. This not only helps you understand their requirements but also demonstrates your commitment to delivering a personalized solution.

6.  Schedule a Consultation:

  • If appropriate, suggest scheduling a consultation or site visit. This can provide an opportunity to discuss their project in detail, address specific concerns, and provide a more accurate estimate.

7.  Follow-Up Calls and Emails:

  • Regularly follow up with leads through phone calls and emails. Persistence is key, but be mindful not to be too pushy. Share relevant information and updates about your services.

8.  Offer Special Promotions:

  • Create a sense of urgency by offering limited-time promotions or discounts. This can incentivize potential customers to move forward with your services.

9.  Social Media Engagement:

  • Continue engaging with leads on social media. Respond to comments, answer questions, and share relevant content. This ongoing engagement helps build trust and reinforces your commitment to customer satisfaction.

10.  Client Testimonials and Case Studies:

  • Share success stories, testimonials, and case studies from satisfied customers. This can help build credibility and trust in your brand.

11.  Educational Content:

  • Share educational content about decorative concrete through your social media channels. This not only showcases your expertise but also helps potential customers make informed decisions.

12.  Referral Program:

  • Implement a referral program to encourage satisfied customers to refer others. Offer incentives such as discounts on future services for successful referrals.

13.  Feedback Collection:

  • Collect feedback from leads, whether or not they convert. Use this information to continually improve your follow-up process and the overall customer experience.

14.  Evaluate and Adjust:

  • Regularly evaluate the effectiveness of your follow-up strategy. Analyze metrics such as conversion rates, response times, and customer feedback. Adjust your approach based on the insights gained.

Remember to adapt this plan based on the specific dynamics of your decorative concrete business and the preferences of your target audience.

Side Hustle

Are you looking to dip your toes into the world of entrepreneurship without giving up your full-time job? Starting a side business can be an excellent way to pursue your passions and generate extra income without taking on the risk of quitting your day job. One lucrative option to consider is starting a decorative concrete business. In this blog post, we’ll delve into the top three advantages of launching a decorative concrete business as a side venture.

1. Low Initial Investment

One of the most appealing aspects of starting a decorative concrete business on the side is the relatively low initial investment required. Unlike many other businesses that demand significant upfront capital for equipment, inventory, and storefronts, a decorative concrete business can often be started with minimal investment.

Essentially, all you need to get started are some basic tools. These items can typically be purchased from CTi or rented initially, significantly reducing your initial outlay. Additionally, you may even be able to operate the business from your home garage or backyard, eliminating the need for expensive commercial space.

By keeping your overhead costs low, you can focus on building your client base and generating revenue without the pressure of hefty financial commitments, making it an ideal option for a side business.

2. Flexible Schedule

Another significant advantage of starting a decorative concrete business on the side is the flexibility it offers in terms of scheduling. Since you’ll likely be running the business alongside your full-time job, you can choose to take on projects during evenings, weekends, or whenever it’s most convenient for you.

This flexibility allows you to balance your entrepreneurial pursuits with your existing work and personal commitments, making it easier to manage your time effectively. Whether you’re a night owl who prefers to work after hours or someone who thrives on weekend productivity, a decorative concrete business can be tailored to fit your schedule.

Furthermore, as your side business grows and becomes more profitable, you may have the option to gradually transition into it full-time if you desire, thanks to the solid foundation you’ve built while maintaining your day job.

3. Creative Outlet

For many aspiring entrepreneurs, starting a side business isn’t just about making extra money—it’s also about pursuing a passion and expressing creativity. A decorative concrete business offers ample opportunities for artistic expression and creativity, allowing you to transform ordinary concrete surfaces into stunning works of art.

From intricate designs and patterns to custom colors and textures, the possibilities are endless when it comes to decorative concrete. Whether you’re adding decorative elements to residential driveways, patios, or commercial spaces, each project presents a unique opportunity to showcase your creativity and craftsmanship.

For individuals with a flair for design and a passion for working with their hands, a decorative concrete business can provide a fulfilling creative outlet that complements their existing skills and interests.

In conclusion, starting a decorative concrete business as a side venture offers numerous advantages, including low initial investment, flexible scheduling, and a creative outlet for artistic expression. By leveraging these benefits, aspiring entrepreneurs can embark on their entrepreneurial journey with confidence and enthusiasm, all while maintaining the security of their full-time job. So why wait? Take the first step towards building your own successful side business today!

Using AI In Your Business

Leveraging Artificial Intelligence in Your Home Services Business

In today’s digitally driven world, small home services businesses face the challenge of standing out in a crowded marketplace. Traditional advertising methods may not always yield the desired results, leaving business owners searching for innovative approaches to reach and engage their target audience. This is where artificial intelligence (AI) steps in as a game-changer, offering a myriad of solutions to enhance advertising strategies and drive business growth. In this blog post, we’ll explore how AI can empower small home services businesses to effectively advertise to their customers like never before.

1. Targeted Advertising

AI-powered tools enable businesses to leverage data-driven insights to understand their customers better. By analyzing demographic information, online behavior, and past interactions, AI algorithms can identify and segment potential customers with precision. This allows businesses to tailor their advertising efforts to specific audience segments, ensuring that their messages resonate with the right people at the right time. Whether it’s through personalized ads on social media platforms, targeted email campaigns, or dynamic website content, AI helps small home services businesses maximize the impact of their advertising efforts.

2. Predictive Analytics

One of the most significant advantages of AI in advertising is its ability to forecast future trends and consumer behavior. By analyzing historical data and patterns, AI algorithms can predict when and where customers are most likely to engage with ads, allowing businesses to optimize their advertising budgets for maximum ROI. For small home services businesses operating on tight budgets, this predictive capability is invaluable, enabling them to allocate resources more efficiently and focus on channels and strategies that deliver the best results.

3. Chatbots and Virtual Assistants

In the home services industry, timely communication with customers is crucial for building trust and satisfaction. AI-powered chatbots and virtual assistants offer a scalable solution for handling customer inquiries, scheduling appointments, and providing support around the clock. By integrating chatbots into their websites and social media platforms, small businesses can streamline the customer experience, improve response times, and capture leads more effectively. Moreover, AI-powered chatbots can learn from interactions over time, becoming increasingly adept at understanding and addressing customer needs.

4. Image and Voice Recognition

Visual and voice search technologies powered by AI have transformed the way consumers discover products and services online. For small home services businesses, optimizing content for image and voice search can significantly increase visibility and attract new customers. By incorporating AI-driven image recognition algorithms into their advertising strategies, businesses can ensure that their visual content is discoverable across search engines and social media platforms. Likewise, voice-enabled AI assistants like Siri, Alexa, and Google Assistant present new opportunities for businesses to engage with customers through natural language interactions.

5. Dynamic Pricing and Offers

AI algorithms can analyze market trends, competitor pricing, and customer preferences in real-time, enabling businesses to dynamically adjust their pricing and offers for maximum competitiveness and profitability. For small home services businesses, this means being able to respond quickly to changes in demand, seasonal fluctuations, and competitive pressures. By leveraging AI-driven pricing optimization tools, businesses can set prices that are both competitive and profitable, helping them win more customers while maximizing revenue.

In conclusion, AI holds tremendous promise for small home services businesses looking to elevate their advertising efforts and stay ahead of the competition. By harnessing the power of AI-driven technologies such as targeted advertising, predictive analytics, chatbots, image and voice recognition, and dynamic pricing, businesses can reach their customers more effectively, deliver personalized experiences, and drive sustainable growth. As AI continues to evolve and become more accessible, small businesses that embrace these technologies will be well-positioned to thrive in the digital age.


Miami Concrete Design transformed the plain gray concrete of this beautiful home’s driveway to something that better suits the home’s look and beauty.

A Private Mentor

Ron Nezat, owner of Decorative Concrete Engine, has been a successful CTi Dealer since 2013. Ron has set the bar in areas such as customer service, quality workmanship and professionalism.

Ron has his own YouTube channel where he provides tips on how to operate a successful decorative concrete business. In addition, he also provides an online course accompanied by phone coaching for CTi Dealers who are just starting their businesses or Dealers who are looking to take their business to the next level via the “Quick Start Program”.

Check out Ron’s YouTube channel by going to

Outdoor Spaces

As Spring comes around and everyone gets into enjoying the great outdoors, take the time to look down at the concrete you have outside. A new patio, pool deck, or lanai can truly add to your enjoyment of the living area.

It’s Easy to Be Green!

Using decorative concrete coatings instead of ripping out and replacing a homeowner’s concrete can be a more environmentally sound choice for several reasons:

  1. Reduces Waste: Removing and replacing concrete generates a significant amount of waste. Concrete is a durable material that can last for decades, but when it’s torn out, it often ends up in landfills. By opting for decorative coatings, you’re extending the life of the existing concrete surface without adding to landfill waste.
  2. Conserves Resources: Producing new concrete requires significant amounts of raw materials, such as aggregates, water, and cement. By avoiding the need for new concrete, you’re conserving these valuable resources. Additionally, the manufacturing process for concrete can be energy-intensive, so by choosing coatings instead, you’re also reducing energy consumption.
  3. Lower Carbon Footprint: Concrete production is a major source of carbon dioxide emissions, primarily due to the energy-intensive process of cement production. By avoiding the need to manufacture and transport new concrete, you’re reducing the carbon footprint associated with your project.
  4. Preserves Natural Landscapes: The extraction of raw materials for concrete production can have detrimental effects on natural landscapes, including habitat destruction and ecosystem disruption. By minimizing the demand for new concrete, you’re helping to preserve these valuable natural areas.
  5. Enhances Energy Efficiency: Some decorative concrete coatings, such as those designed to reflect sunlight, can help improve the energy efficiency of a home. By reducing the amount of heat absorbed by the concrete surface, these coatings can lower cooling costs during hot weather, thereby decreasing energy consumption and greenhouse gas emissions.
  6. Encourages Sustainable Practices: By choosing to renovate rather than replace, homeowners are promoting a culture of sustainability and responsible resource management. This mindset shift can have broader impacts by encouraging others to consider environmentally friendly alternatives in their own renovation projects.

In conclusion, opting for decorative concrete coatings instead of ripping out and replacing existing concrete surfaces offers a range of environmental benefits, including waste reduction, resource conservation, lower carbon emissions, preservation of natural landscapes, improved energy efficiency, and the promotion of sustainable practices. By making this choice, homeowners can contribute to a more environmentally friendly approach to home improvement projects.