CTi Dealers are seeing an uptick in their businesses due to the slow down in the buying and selling of homes across the nation. Interest rates have risen and since homeowners more and more are deciding to stay in their current home they are spending money on home improvement.
A new look for a patio, pool deck, driveway or walkway is an easy and relatively inexpensive way to improve the looks and increase the enjoyment of a home.
A Shout Out to Shaun Gamma, owner of West Coast Surfacing Reinforcing. Starting last year, Shaun and his crew have created one of the fastest starts of a new Dealership in northern California. This is no doubt due to the superb service offered by his company.
Is the concrete around your house in good condition but just needs to have some excitement added to it? Concrete Technology’s Color Tone Classic stains can transform the look of ordinary concrete into something extraordinary.
A lot of people spend a significant amount of time in their garages and workshops pursuing hobbies and sprucing things up around the house. Make your space a pleasure to be in with CTi’s F1 Fast Floor. These projects can many times be completed in one day and provide a chemical resistant, easy to clean floor that is perfect for garages, workshops, basements and the like.
When considering where to advertise and how much to spend, you need to know what model your business is operating within. A typical CTi Dealer needs six prospective customers contacting his business in order to set four appointments to go out and look at the project and offer a price. Out of those four appointments, one sale is made on average.
With this information, you can figure out what you need to do from an advertising standpoint in order to achieve your business’ goals. If your goal is to have $400,000 in top line revenue and your average project brings in $6000, you know you’ll need approximately 65-70 projects completed for the year. Take this information and combine it with the advertising model and you can calculate you’ll need approximately 420 people contacting your business for the year and you will need to offer 280 of those folks an estimate for them to consider.
The final question to consider then is how to most cost effectively generate the 420 interested prospects through a combination of advertising and referrals.