First Stages of Growth

One of the more common questions I receive as I work with new Dealers is “where do I get my first employees?”  This growth normally comes in two stages, stage one, if needed, is getting the first person to help you in your installations. 

One of the advantages of the CTi Dealership model is it is not labor intensive.  There are Dealers who apply the product by themselves and operate very successfully as a sole proprietorship.  The installation process is much easier when you have someone to help you however.

Finding the first helper can come from different sources:

1) A partner in the business
2) Some Dealers will pay folks who work jobs such as Firefighter, Emergency Technician (ambulance), and similar.  These folks normally have a schedule with their other job that has them work 2-3 days in a row and then have two days off.  This schedule fits well with a CTi Dealership since most residential projects take 2 days to complete.
3) Temporary labor companies also offer the ability to hire someone just when you need them; you can find these type companies by performing a Google search for “Construction labor staffing agencies”.  I like to refer to this as an on the job interview for the folks who are working with you.  When you find a person who works well on the projects, you can ask for them specifically from the agency.  Should they work out consistently, you can then ask to hire them full time; some agencies will charge a fee to hire their workers, but it normally is more cost effective than other forms of finding employees.
4) Job boards, Craigslist, etc. are available as well to help in finding a full time or part time employee.  If you are hiring someone, remember your ability to consistently pay them is many times just as important as how much you pay them.  Make sure your marketing and sales efforts are securing projects consistently so you can keep this person in the hours they need to have a mutually beneficial relationship.

Stage 2 happens when your business has grown to the point where you need someone heading up the installation crew full time or pursuing new sales inquiries full time.  The best way to handle this stage is to first determine which job function you enjoy most (or are best at) . 

If you like being on the job sites and working with the products, you can hire a person to speak with customers and pay them a commission (normally 10%) of the sale price of any jobs they sell.

If speaking with customers is something you enjoy, start by grooming your initial helper to become the lead installer on the job site.  Many times this transition is simply a matter of finding an additional helper for your new crew leader as you begin to pursue new inquiries full time.


Concrete Technology Inc. prides itself on having some of the most talented, best trained Dealers in the industry. We provide these Dealers with ongoing training in many different formats.

Online training via our Dealer support site, the phone app we provide our Dealers has many different ways to improve their application prowess, our initial Dealer training is available for free to existing Dealers as their companies grow and they want to send additional employees to get better trained and lastly, we provide advanced training on products and applications that make our Dealers more competitive in the field and better able to satisfy the needs of home and business owners across the country.

What We Do

When our Dealers visit homeowners, the issues they hear most often fall into two main camps:

  1. The Homeowner has issues with their concrete and want those issues fixed. This could be anything from cracking in the concrete, mold problems in certain areas, spalling in areas of the country where salts are used to melt the ice during Winter or any number of other issues. Our Dealers focus on the protective and easy maintenance qualities of our product line in these circumstances so the homeowner understands we can protect their concrete and make it easier to maintain.
  2. The Homeowner doesn’t like the look of the area with just plain, gray concrete. This is where our product truly shine. There are a number of protective finishes for concrete on the market today, but none of them match the unique looks that can be offered by the CTi product line. Our products can transform a dull, gray concrete slab into brick, stone, hardwood, or something truly unique.

Easy Maintenance

One of the biggest selling points you provide the homeowner as a CTi Dealer is the product’s ease of maintenance. Compared to concrete or other products such as tile, brick, etc. the CTi product is very easy to maintain.

Easy maintenance does mean some basic maintenance however. Some common questions we receive from homeowners are listed below:

How do I remove oil or grease if it falls on the CTi product? Oil and grease spots can be removed using a mild dish detergent along with water.

How do I get rid of stubborn mineral or rust deposits on the CTi product? Rust or mineral deposits can be removed using a light muriatic acid (like the type used in swimming pools) and water. Bleach can also be used to clean these type deposits.

Vinegar can be used for some stubborn stains on the CTi product as well. Periodic cleaning of the product with a hose and brush will prevent excessive dirt build up as well.

Going Vertical

Stem walls, retaining walls and other walls made of concrete can use the CTi treatment. You can turn plain old gray concrete into something spectacular and save money compared to installing the industry standard products.

Concrete Is Our Canvas

CTi’s tag line of “Concrete Is Our Canvas” sums up what our Dealers provide for home and business owners around the country. From a simple, modern look to something truly spectacular, our Dealers can transform existing concrete into works of art.