Concrete Technology would like to congratulate the following Dealers as they celebrate their anniversary as a CTi Dealer in November:
Concrete Renovators of CNY – NY – 21 years
Kansas Siding and Home Improvement – KS – 18 years
ADC Concrete Creations – LA – 15 years
Black Diamond Home Innovations – TX – 14 years
Surface Concepts – MO – 13 years
Re-Crete Solutions – AL – 4 years
Alabama Concrete Solutions – AL – 3 years
Custom Concrete Creations – TX – 3 years
KISS Home Services – FL – 3 years
King Crete – MO – 3 years
Southern Concrete Designs – MS – 2 years
C4 Concrete Technology – VA – 2 years
McCrory – CTi Services – TX – 2 years
Custom Concrete Restoration – MN – 2 years
Concrete Designs of Tampa Bay – FL – 2 years
American Tile Rescaling – CA – 2 years
Concrete Technology of Long Island – NY – 1 year
Turoc Concrete Designs – NY – 1 year
Creative Concrete Solutions – TN – 13 years
Classy Concrete Solutions – WI – 8 years
KLAS Concrete Designs – Dominica – 7 years
Coastal Concrete Designs – AL – 5 years
Ben’s Concrete Resurfacing – PA – 5 years

Concrete Technology would like to congratulate the following Dealers as they celebrate their anniversary as a CTi Dealer in October:
CTi – Custom Concrete Design – DE – 15 years
Concrete Art & Interior Design – IL – 4 years
Metroplex Decorative Concrete – TX – 3 years
Dynamic Innovators – NJ – 3 years
CTi of Northern Virginia – VA – 3 years
Central Kentucky Concrete Solutions – KY – 2 years
Concrete Surgery Specialists – OK – 2 years
Custom Concrete & Design – TN – 2 years
Central Mississippi Specialty Concrete – MS – 2 years
New Life Lawn & Patio – FL – 1 year
Surface Experts – FL – 1 year
CTi of Delmarva – DE – 1 year
Concrete Technology of West Texas – TX – 1 year
Concrete Enhancements – NC – 10 years
Concrete Coatings of Manhattan – KS – 5 years
Cummer Masonry – IA – 18 years

CTi would like to congratulate the following businesses as they celebrate their anniversary in September as Dealers:

Howell Masonry – MO – 15 years
CTi of Staunton – VA – 14 years
Price Concrete Renovations – KY 4 years
Nu Life Concrete Solution and Design – MD – 3 years
Surface Renovations – VA – 3 years
CTi of Lubbock – TX – 3 years
Colorado Non Slip – CO – 3 years
Knoxville Decorative Concrete Restoration – TN – 3 years
Dynamic Concrete Design – NC – 3 years
Manicured Concrete Solutions – Alberta, Canada – 3 years
CTi Transformations – IA – 3 years
CMC Artistic Finishes – OH – 3 years
Custom Concrete Concepts – MT – 3 years
Central Missouri Concrete Solutions – MO – 3 years
Valley Concrete Solutions – TX – 2 years
CTi of Woodbridge – VA – 2 years
Surface Renovations – MN – 2 years
Alainn Surface & Concrete Restorations – CO – 2 years
Champion Decorative Surfacing – GA – 2 years
CTi of East Texas – TX – 2 years
CTi of Sarasota – FL – 2 years
CTi of Lehigh Valley – PA – 2 years
Williams Property Services – GA – 2 years
Inspired Design Concepts – CO – 2 years
Carolina Concrete Concepts – SC – 2 years
CTi of Finland – Finland – 2 years
All Too Creative Concrete – TX – 1 year
TNT Concrete Innovations – NM – 10 years
Three County Concrete Restoration – PA – 6 years
Concrete Construction – IL – 19 years
Arizona Concrete Design – AZ – 5 years
Atlanta Decorative Concrete – GA – 5 years
Concrete Design Concepts – NC – 5 years
Driveway Restoration by CTi – FL – 4 years
CTi Oregon Concrete Resurfacing – OR – 4 years
Concrete Innovations – IA – 16 years
Custom Design Concrete Resurfacing – GA – 16 years

CTi would like to congratulate the following Dealers as they celebrate their anniversary with CTi in August:

CTi of Georgia – GA – 20 years
CTi Northeast – NJ – 19 years
B&D Custom Concrete – FL – 14 years
CTi of Cenla – LA – 14 years
Emerald City CTi – WA – 14 years
Concrete Appeal – IA – 13 years
Westcoast Creative Resurfacing – FL – 8 years
SES Environmental – GA – 4 years
CTi of LaSalle County – IL – 3 years
Creative Concrete and Countertops – FL – 3 years
R.D. Baker CTi Concrete Coatings – TX – 3 years
Moore’s Concrete Designs – FL – 2 years
Harris Concrete Solutions – FL – 2 years
KWB Concrete – TX – 2 years
Midstate CTi – LA – 2 years
Creative Concrete Solutions – MS – 2 years
C7 C Concrete Design – MS – 2 years
Artistic Concrete Designs – TX – 2 years
CTi of Chippewa Valley – WI – 1 year
CTi of Raleigh – NC – 1 year
Creative Concrete Resurfacing – CA – 1 year
Creative Vision FX – VA – 1 year
Moore Paint Co. – NC – 10 years
CIMA Ventures – NM – 9 years
TNT Landscape Services – TN – 6 years
Custom Decorative Concrete – IN – 4 years
CTi of Acadiana – LA – 4 years
Suncoast CTi – FL – 3 years
CTi Legacy – TX – 5 years
DMG Restoration Co. – OH – 5 years
CTi Southeast – LA – 18 years

As a business owner your CTi Dealership can be a tremendous asset in your portfolio of investments. To see how your business is performing though, you need to see it from three different angles, namely, the income statement, cash-flow statement and balance sheet.

The Income Statement details the business’s cash generating ability. It projects such items as revenue, expenses, capital (in the form of depreciation) and cost of goods. You should generate a monthly income statement for the business’s first year, quarterly statements for the second year and annual statements for each year thereafter.

The Cash Flow Statement details the amount of money coming into and going out of the business – these reports should be generated monthly for the first year and quarterly for each year thereafter. The result is a profit or loss at the end of the period represented by each column. Both profits and losses carry over to the last column to show a cumulative amount. If your cash-flow statement shows you consistently operating at a loss, you will probably need additional cash to meet expenses. Most businesses have some seasonal variations in their budgets, so re-examine your cash-flow calculations if they look identical every month.

The Balance Sheet paints a picture of the business’s financial strength in terms of assets, liabilities and equity over a set period. You should generate a balance sheet for each year profiled in the development of your business.

(The above was taken from the book Start Your Own Business by the staff at Entrepreneur media)

Remember, a stand alone set of books for your business will not only show you its real performance, it will also point out what is working well along with what needs to improve. In addition, a separate set of books for your business will make it much easier for a potential buyer to see what they are purchasing if and when you are ready to sell in the future.

We would like to congratulate the following Dealers and Distributors as they celebrate their anniversary with CTi in the month of July:

CTi of the Carolinas, NC – 21 years
J.A.M.S. CTi, GA – 14 years
Life in the Word, MO – 14 years
Duke Surface Solutions, NV – 3 years
Concrete Product Resurfacing, KY – 3 years
CTi of South Florida, FL – 3 years
SS Concrete Solutions, KS – 3 years
Green Home Services, PA – 2 years
Central Coast Surface Coatings, CA – 2 years
Cactus Concrete Designs, AZ – 2 years
CTi of St. Louis, MO – 2 years
West Kentucky CTi, KY – 2 years
CTS of West Michigan, MI – 2 years
Cornerstone Concrete Designs, CA – 2 years
Concrete Design and Repair, GA – 2 years
Concrete Technology of the Heartland, IL – 1 year
Premier Concrete Coatings of IL, IL – 1 year
Chadwick Custom Coatings, LA, 1 year
Concrete Solutions, TX – 1 year
CTi Midwest, MO – 1 year
Majestic Finishes, MT – 10 years
Seal Right, IA – 10 years
Bamas Best Concrete Decor, AL – 7 years
Armour Coating, IA – 5 years
New Surfaces Restoration and Design, PA – 4 years
Custom Concrete Finishes, LA – 13 years

TOMA and Your Business

Top of the Mind Awareness (TOMA) is a term used in advertising. TOMA means the customer thinks of your company when they are considering their options for filling the need your product delivers. TOMA happens through repetition (think “Coke” when you considering satisfying your thirst with a soda or “GEICO” when you’re considering car insurance.)

So how do Dealers stay on top of their customer’s mind? One of the most effective tools is distributing a newsletter on a regular basis to a database of current customers along with the potential customers who may have said “not at this time” or have seen you at the home show and given you their name, etc. The first key to creating this database is asking the customer for their e-mail address when you’re filling out their information.

Once you have their e-mail address, the first thing you’ll need to do is put it into some sort of digital format so you can create an e-mail list for your newsletter. A simple Excel spreadsheet will do the trick, but if you want a more complete database, you can use Sage ACT which is a comprehensive database that offers you a number of ways to stay in touch with your customers track their buying habits and locate where to find more customers just like them.

Now that you’ve created your database, it’s time to create a professional newsletter that will interest your customer. A couple of online companies can help you create these newsletters easily by providing templates and an easy way to link them up to your customer’s e-mail addresses. The first one is Vertical Response The second option is Constant Contact. Both are very effective and easy to use.

So you know who you’re going to reach and you know how you’re going to reach them, the last question is what are you going to tell them? While many subject areas are appropriate to use for follow up, the most common with the CTI Dealer network are:

* High Profile jobs you’ve done recently
* Adding on new employees
* New products you’re offering
* New training, licensing or certifications you’ve received
* Asking them to come see you at an upcoming home show
* Photos of your latest installations
* Informational articles to help educate your customer on concrete repair, sealing, etc.
* Any awards you received from Associations or groups you belong to.

How often you send these newsletters out depends on a number of factors. You want to keep the newsletters fresh and full of new content. It also depends on the amount of time you have in creating them. A good rule of thumb would be to send one out once per month. This time frame will keep your company on top of the customer’s mind and keep you in their speed dial when they’re ready to pull the trigger on concrete resurfacing.