Economic Benefits

Installing the CTi System in and around your home not only allows you to enjoy your home more but also increases its value. Home prices are increasing dramatically around the country, dressing up a driveway, patio, pool deck or walkway would increase the value of your home to the point where the sale price may be more than what you paid to have it installed.

Curb appeal is one of the most important factors in selling a home quickly and for more money according to the National Realtors Association. Don’t miss this opportunity to invest in one of the best investments you have.


When you’re operating your CTi Dealership, don’t forget the second income your business can generate. Along with the standard money made by a business generating a profit, business owners can write a number of expenses off on their taxes. A typical business owner at the 30% tax bracket can see a substantial income in the savings his business generates by utilizing this safe and legal way of making money.

Typical expenses that you can consider are:
* Car expenses and mileage
* Writing a portion of your home’s expenses by operating a home office.
* Office supplies, computer software, etc.
* Business phone expenses
* Ongoing training
* Business related travel
* Health Insurance Premiums
* Advertising expenses
* Bank fees
* Equipment

You can see by the amount of money potentially spent on some of these items, a savings of 30% in taxes can add up to a sizable sum.

Dealer Shout Out

A Shout Out to Sonny Restivo, owner of CTi Southeast. Sonny and his company have been installing the CTi products along with distributing to and supporting Dealers throughout Louisiana, Mississippi, Alabama and Tennessee since 1999.

Too Much Work

Many of our Dealers are reporting their businesses being overwhelmed with customers calling them to have work done. This is primarily due to people staying around the house more and wanting to do things to spruce up the looks of their home.

Many times, the knee-jerk reaction to having too much business is to expand. This requires more employees, equipment, trucks, etc. and is always an option when you see your business become popular. Another option often overlooked however is to raise prices for the work you’re performing. The laws of economics state that as a business raises their prices, they will appeal to a smaller pool of people. Many Dealers find this concerning as they “don’t want to lose out on the business”. The conundrum lies in that they already have too much business so losing out on a few projects may not hurt them as badly as they think.

If you raise prices without increasing overhead, any increase goes directly to your bottom line. Dealers have increased prices from $5.50 to $6.00 per square foot on a standard installation (that’s less than 10%) and now find that for every average size driveway of 1000 square feet, they put $500 directly to their bottom line. Given a single crew operation can complete 2-3 of these type jobs per week, Dealers can see an increase of $40,000 or more per year.

Dealer Shout Out

A Shout Out to Sonny Morton, owner of Concrete Sensations. Sonny has been providing outstanding installations and service for her North Texas customers since 2014!

Dealer Support App

CTi’s Dealer Support App (available for both Apple and Android), provides valuable information for our Dealers when they are out in the field. Product specs, SDS sheets, coverages, and installation tips can all be quickly viewed with the app.

It’s Cold Outside

In many areas of the country it’s cold outside. Warm up the inside of your home with CTi’s concrete coatings made to look just like hardwood. A perfect way to create that cozy environment and keep that cold weather at bay!