Participating in a home and garden show to sell decorative concrete overlays can be a great opportunity to showcase your products and services. To ensure a successful experience, consider the following tips:

1. Prepare Your Booth:
   • Design an eye-catching booth that highlights your decorative concrete overlays. Use attractive signage and visuals to draw attendees in.
2. Create Sample Displays:
   • Display actual samples of your overlays, including different colors, textures, and patterns. Allow attendees to touch and feel the materials.
3. Educate Your Team:
   • Ensure your team is knowledgeable about your products and can answer questions about installation, maintenance, and customization options.
4. Engage Attendees:
   • Train your staff to be approachable and engage attendees in conversation. Ask open-ended questions to understand their needs and preferences.
5. Offer Demonstrations:
   • Conduct live demonstrations of the application process. Show how easy it is to transform a surface using your decorative overlays.
6. Provide Before-and-After Visuals:
   • Showcase before-and-after photos of completed projects. This helps attendees visualize the potential of your products.
7. Collect Contact Information:
   • Have a system for collecting attendee contact information. Consider offering a small incentive, like a discount or a chance to win a prize, in exchange for their details.
8. Offer Show Specials:
   • Provide exclusive discounts or promotions to attendees who make purchases during the show. Limited-time offers can incentivize immediate sales.
9. Network with Other Exhibitors:
   • Build relationships with other exhibitors who may offer complementary products or services. Collaborations can lead to referrals and cross-promotions.
10. Promote Your Online Presence:
    • Have a strong online presence and make it easy for attendees to find you online. Use QR codes or social media links on your booth materials.
11. Collect Customer Testimonials:
    • Display customer testimonials or reviews at your booth to build trust and credibility.
12. Follow Up After the Show:
    • Don’t forget to follow up with leads and attendees after the show. Send thank-you emails, provide additional information, and offer to schedule consultations.
13. Dress Professionally:
    • Ensure that your team dresses professionally and wears attire that represents your brand well.
14. Be Flexible:
    • Be open to customizing your offerings to meet specific customer needs. Flexibility can make a difference in closing deals.
15. Gather Feedback:
    • After the show, ask attendees for feedback on your booth and products. This information can help you improve for future events.
16. Plan for Logistics:
    • Ensure you have all the necessary equipment, materials, and a well-thought-out booth setup well in advance of the event.
17. Stay Updated on Trends:
    • Stay current with the latest trends in decorative concrete overlays to showcase your products as modern and innovative.
18. Promote Sustainability:
    • If applicable, highlight any eco-friendly aspects of your products or installation processes to appeal to environmentally-conscious customers.

Remember that a successful home and garden show requires careful planning and a well-executed strategy. By following these tips and adapting them to your specific business, you can maximize your chances of success at the event.

Creating cost-effective video content for a concrete resurfacing business can help showcase your services and attract potential customers. Here are some budget-friendly ways to create engaging video content:

• Smartphone Videos:

• Use a modern smartphone with a good camera for recording videos.
• Invest in a tripod or stabilizer for steady shots.
• Shoot during the day for natural lighting, reducing the need for expensive lighting equipment.
  
• DIY Tutorials:
  • Create step-by-step tutorials demonstrating the concrete resurfacing process.
  • Highlight safety measures and the tools/materials used.
  • Share tips and tricks to engage your audience and establish authority.
    
• Customer Testimonials:
  • Ask satisfied customers for video testimonials.
  • Record their experiences, showcasing before-and-after shots of their projects.
  • Real customer stories can be powerful marketing tools.
    
• Time-Lapse Videos:
  • Capture the entire resurfacing process using time-lapse photography.
  • Condense hours of work into a short, visually appealing video.
  • Time-lapse videos are attention-grabbing and informative.
    
• User-Generated Content:
  • Encourage customers to share their project photos and videos on social media.
  • Repurpose their content (with permission) into promotional videos.
  • User-generated content adds authenticity to your brand.
    
• Virtual Tours:
  • Showcase completed projects with virtual tours.
  • Use panoramic shots or 360-degree photos to create immersive experiences.
  • Virtual tours can be cost-effective and engaging.
    
• Educational Slideshows:
  • Create informative slideshows explaining the benefits of concrete resurfacing.
  • Include statistics, infographics, and captivating visuals.
  • Share these slideshows on social media and your website.
    
• Animated Explainers:
  • Use free or low-cost animation software to create explainer videos.
  • Simplify complex processes and concepts for your audience.
  • Animated videos can be highly shareable.
    
• Video Editing Tools:
  • Invest in affordable video editing software like Adobe Premiere Rush or iMovie.
  • Edit your videos to enhance visual appeal, add music, and incorporate text overlays.
    
• DIY Drone Footage:
  • If you have access to a drone, capture aerial footage of completed projects.
  • Drones can provide a unique perspective and showcase the scale of your work.
    
• Reuse and Repurpose Content:
  • Don’t reinvent the wheel. Reuse and repurpose existing content into new videos.
  • Combine shorter clips into longer compilations or create highlight reels.
    
• DIY Voiceovers:
  • Record voiceovers yourself to explain processes or add narration to videos.
  • Ensure clear and professional audio quality by using a quiet space and a good microphone.
    
• Royalty-Free Music and Stock Footage:
  • Use royalty-free music and stock footage to enhance your videos.
  • Websites like Unsplash, Pexels, and Epidemic Sound offer free or affordable resources.
    
• Promote on Social Media:
  • Share your videos on social media platforms like YouTube, Instagram, and Facebook.
  • Utilize relevant hashtags and engage with your audience to increase visibility.
    
• Collaborate with Influencers:
  • Partner with local influencers or micro-influencers in the construction or home improvement niche.
  • They can help you reach a broader audience without a significant financial investment.

Remember to maintain a consistent brand identity across your video content and engage with your audience through comments and messages. Over time, this approach can help you build a strong online presence without breaking the bank.

CTi’s Hallmark System is a textured surface that is perfect for pool decks where you need a surface that is slip resistant. Easy enough on the feet to walk around comfortably but textured enough to keep your kids or anyone else from slipping when the surface is wet.

CTi offers two ways to give your concrete that warm, inviting look that is perfect for indoor and outdoor concrete. The Acrylistain System is a water based color and coating system that can be custom installed to match your color needs. The Color Tone Classic uses dyed virgin acetone to provide your concrete with that warm, blended color feel.

Concrete Technology’s training facility and headquarters is located in the Tampa Bay area. Just minutes from some of the most beautiful beaches in the country, our Dealers can increase their knowledge of the science of concrete repair, effective installation of our product lines and how to run a more successful Dealership all while staying in one of the most beautiful areas in Florida.

Concrete Technology’s Color Tone Classic offers a cost effective way to enhance your customer’s concrete. This product line offers a warm, blended look that is perfect for both indoor and outdoor concrete. Easy to apply, most residential projects can be completed in 1-2 days.

CTi is pleased to announce that its Smart Prep primer and repair product is back in stock. This wonderful product is perfect for:

• Prime inside or out when 100% prep is not always possible. Encapsulate contaminants
• Bridge cracks with excessive movement
• Even absorption rates on multiple poured concrete surfaces to deliver an even uniform looking stain system.
• Prime over absorbent concrete slabs to help extend grout systems
• Give yourself a stopping point. Prime over large taped patterns if not capable of completing grout systems that day.
• Use in conjunction with 4” or 36” mesh tape to help hide repairs, cracks and seems where applicable
• Pigment able. Why fight the white background left from smart Prep. Add desired pigment color  191
• Comes thick for repair work
• Can be thinned with water for priming

A Shout Out to Dave Chacon, owner of Matrix Concrete Designs in Reno, NV. Dave and his crew have been operating a successful CTi Dealership by taking great care of their customers since 2021!

Have you always dreamed of owning your own business? Make it a reality by becoming a Dealer for Concrete Technology Inc.

First impression, curb appeal, there are different names for your home’s first appearance when someone comes to visit or when you’re looking to sell. The driveway is a big part of that first impression and our Dealers can help provide your home with one that WOWS!