Fall Transitions

CTi Dealers are looking forward to making the transition into the cooler weather and doing interior applications. Dealers across the nation are participating in their Fall Home and Garden Shows and displaying the amazing looks they can provide a homeowner’s basement, garage or other interior floors.

Tough, Durable, One Day Floor

CTi’s F1 Fast Floor provides its Dealers with a great way to satisfy customers who want a clean, fresh look for their garage floor, workshop or basement floor. The F1 Fast Floor combines the durability of a urethane with the strength of an epoxy while providing cure times that dramatically reduce the amount of time needed for installation. A typical floor can be done in one day, have foot traffic the same day and vehicular traffic the next.

Off To A Quick Start

One of the support programs offered by CTi is the Dealership Quick Start Program. This program, which combines both online learning accompanied with regular coaching calls provides new Dealers with the blueprint for getting their Dealership off to a quicker, more profitable start.

The Quick Start Program is the brain child of Ron Nezat, owner of CTi Acadiana. Ron’s Dealership started in 2013 and in 2018 was named Dealership of the year in CTi’s network. The program was developed because Ron saw an opportunity of putting one of his other businesses to work, namely a consulting group, to help out new Dealers as they go through the start up phase of their business.

The Quick Start Program will lead a new Dealer through the tasks needed in order to organize their business, get their phones ringing and then organize the installation of new work and effectively managing their cash flow. The program has been offered to new Dealers for three years and the new Dealers are raving about the results.

Introducing EZ Armor Slow Cure

One of the hottest trends for interior flooring is the Reflective Floor offered by CTi. These floors can be a perfect addition to so many different applications both residential and commercial.

A challenge for Dealers not familiar with the application can be the amount of work time allowed with our regular EZ Armor epoxy. The EZ Armor Slow Cure offers Dealers a dramatically increased work time so they can achieve the perfect combination of color and design in their Reflective Flooring application.

The Power Of Family

I was discussing the history of Concrete Technology with a new Dealer and how our support systems evolved over our 30 year history. The thing that struck me most was how the Dealers in the field prompted so many of our innovations regarding sharing their experiences and making all of our Dealers better.

Online advertising is just one example. CTi’s advertising for its Dealers has prompted a reach in social media advertising of millions of people. When you combine this advertising with the advertising of hundreds of our Dealers, you can see how things grow exponentially and millions becomes tens of millions of people finding out about how the CTi products can save them money and provide them with a better product for their concrete.

Dealers support each other via our Facebook group, veteran Dealers constantly post ways for new Dealers to save time and money as well as tips for creating more effective advertising and creating more sales. These same Dealers share their insight during CTi Dealer rallies, both virtually and in person.

When you have a brain trust of hundreds of motivated business owners all striving to create a better way of satisfying customers, it can be astonishing how good we can become together.

Are You Compliant

States around the country are beginning to require products be used that meet environmental standards as set forth by their state and local governments. Volatile Organic Content or “VOC” is the standard used in most of these products and each is required to meet or be below a maximum level set.

CTi prides itself on having a full line of products that meet each requirement for states throughout the U.S. This helps our Dealers remain compliant as well as provide top quality products. Our research and development team constantly looks at our product line and determines ways where we can meet the more strict guidelines without giving up anything in regards to product quality. This ability will become more and more of a competitive edge as the regulations become more strict.


One of the things CTi prides itself on is the training it provides its Dealers. Application training, the science of concrete repair and preparation, as well as marketing, sales and business organization are all areas where we bring our thirty years of experience to bear to help our Dealers run more successful Dealerships.

This training not only provides happier end users, but our Dealers are more successful and, in turn, purchase more products from us. We have stuck to this model for three decades and chosen to provide this information without charging franchise fees, royalties and the like.

Simple Elegance

The CTi products can provide a truly amazing transformation to your existing concrete surface. Simple elegance such as our Designer Series product line can provide a clean, easy to clean surface for patios, walkways, and other concrete surfaces.

Outdoor Living Areas

Most homes have spaces considered “Outdoor Living Areas”, places where the homeowner wants a unique, attractive look they can enjoy year round. CTi’s coatings provide an attractive, easy to maintain surface that increases the value of the home as well as provide the area a look people want to use over and over again.

One of the more popular looks our Dealers are providing their customers is the “Wood Look”. This look combines the beauty of wood flooring with CTi’s durability. No more need to wax and protect your wood floors, no more traffic wear and tear in the main areas. The wood look stays looking brand new for years!