CTi has been in operation since 1991, those years have brought a number of trials from the marketplace such as recessions and other challenges. The market changes as people purchase products like concrete resurfacing for different reasons.
In good times, people have discretionary income and purchase these type products to improve the looks of their homes. Times when things are tighter however, homeowners still purchase these type products as a way of increasing the value of their home and view a product that provides an easier to maintain, longer lasting finish that has a warranty as a good financial move.
When you keep in mind the “3 M’s” of marketing, Message/Market/Media, you can see as the market changes, your message and how it’s delivered may need to change as well. The main thing to keep in mind is the history of the product shows there is a market for it during any economic time.
