Online Lead Follow up

Online advertising has provided an exciting, cost effective method of generating leads for a home service business. Online leads need to be handled differently than leads generated by other sources due to the mind set the person is in when they see the ad. Below are some tips for effectively following up on these type of leads.

1.  Organize and Track Leads:

  • Use a Customer Relationship Management (CRM) system to organize and track leads efficiently. This will help you stay organized and streamline the follow-up process.

2.  Respond Quickly:

  • Social media leads may have a short attention span, so aim to respond as quickly as possible. A prompt response shows professionalism and eagerness.

3.  Personalized Initial Contact:

  • Begin the follow-up process with a personalized message acknowledging their interest. Reference specific details from their inquiry or interaction to show that you’ve paid attention.

4.  Provide Additional Information:

  • Share additional information about your decorative concrete services. This could include brochures, project portfolios, customer testimonials, or links to relevant blog posts or videos showcasing your work.

5.  Ask Qualifying Questions:

  • Engage potential customers by asking questions about their specific needs and preferences. This not only helps you understand their requirements but also demonstrates your commitment to delivering a personalized solution.

6.  Schedule a Consultation:

  • If appropriate, suggest scheduling a consultation or site visit. This can provide an opportunity to discuss their project in detail, address specific concerns, and provide a more accurate estimate.

7.  Follow-Up Calls and Emails:

  • Regularly follow up with leads through phone calls and emails. Persistence is key, but be mindful not to be too pushy. Share relevant information and updates about your services.

8.  Offer Special Promotions:

  • Create a sense of urgency by offering limited-time promotions or discounts. This can incentivize potential customers to move forward with your services.

9.  Social Media Engagement:

  • Continue engaging with leads on social media. Respond to comments, answer questions, and share relevant content. This ongoing engagement helps build trust and reinforces your commitment to customer satisfaction.

10.  Client Testimonials and Case Studies:

  • Share success stories, testimonials, and case studies from satisfied customers. This can help build credibility and trust in your brand.

11.  Educational Content:

  • Share educational content about decorative concrete through your social media channels. This not only showcases your expertise but also helps potential customers make informed decisions.

12.  Referral Program:

  • Implement a referral program to encourage satisfied customers to refer others. Offer incentives such as discounts on future services for successful referrals.

13.  Feedback Collection:

  • Collect feedback from leads, whether or not they convert. Use this information to continually improve your follow-up process and the overall customer experience.

14.  Evaluate and Adjust:

  • Regularly evaluate the effectiveness of your follow-up strategy. Analyze metrics such as conversion rates, response times, and customer feedback. Adjust your approach based on the insights gained.

Remember to adapt this plan based on the specific dynamics of your decorative concrete business and the preferences of your target audience.