Sites such as Facebook, Instagram, Linked In and many others have changed the game on how Dealers are reaching their prospective customers. Social media provides a way to target the people most interested in your products by both developing a following to your page on the site, boosting certain posts to those people and advertising to new folks who may not follow your page through more traditional advertising means.
The bottom line however is these sites can provide a cost effective way to combine your message, market and media to reach the right folks and help grow your business. In addition, these sites can work within any budget you might have and you can turn the advertising on and off as often as you need to so you can keep up with the demand.
