Our Dealers have been experiencing good results from social media advertising. Media such as Facebook, Instagram and other online outlets provide our Dealers with the ability to target homeowners in their area that have expressed interest in home improvement. In some instances, the social media outlet now has a filter for people who are specifically looking for decorative concrete.
Creating an ad can be as simple as uploading a few pictures of the work the Dealer has done and then creating a carousel of revolving pictures that will then show up in these potential customer’s timelines.
Social media’s ability to not only target these ideal customers but to also allow the Dealer to set a specific budget each month (or in some instances specific days), makes it a flexible and effective way to get the word out.