CTi Dealers around the country are finding a lot of success advertising on social media platforms such as Facebook, Instagram, and others. The data gathering these platforms have performed provides a terrific tool for targeting customers who are likely to be interested in decorative and protective coatings for concrete.
Targeting these types of customers is a simple matter of browsing through the hundreds of demographic and psychographic data points these various media can provide. Homeowners who are actively seeking ways to improve the looks of their home, who live in a home that is in the top 30% of the values for the area you’re targeting and have expressed an interest in decorative concrete is just one of the combinations you can use.
This rifle shot approach can be supplemented by targeting the zip codes, cities, counties or other geographic areas of your choosing. When you put it all together, you have a cost effective way of putting an ad in front of a customer who can sometimes be close to ideal. Dealers have been finding the average lead costs them between $15 and $25.